How to use conditional actions?

Conditional actions in flowkon are used to create smarter and more personalized campaign workflows based on lead activity and engagement.

Flowkon provides different conditional actions such as:

• If connected
• If email exists
• If email opened
• If email clicked

If Connected

The If Connected condition in Flowkon is used to check the current LinkedIn connection status between you and a lead before the campaign performs the next action.

This condition helps the campaign decide which path the lead should follow based on whether they are already your 1st-degree connection or not. It ensures that the right outreach actions are used for the right type of lead.

For example, if the lead is already connected with you on LinkedIn, the campaign can continue with actions such as sending follow-up messages. If the lead is not connected, the campaign can move forward with actions like sending a connection request or engaging with the lead’s profile first.

Using the If Connected condition helps create smarter and more personalized outreach flows while avoiding actions that may not be applicable to certain leads.when sending the new connection it can take upto 8hrs from the time of invitation is accepted. 

If Email Exists

The If Email Exists condition in Flowkon is used to check whether a lead has a valid email address available before continuing with email outreach actions.

This condition helps the campaign create different paths based on the availability of the lead’s email address. If an email address is available, the lead can continue through the positive path where actions such as Send Email can be performed.

If no email address is found, the lead moves through the negative path. In this path, you can add other actions like Find Email to search for the lead’s email address before continuing the campaign.Using the If Email Exists condition helps avoid failed email actions and ensures your outreach flow runs more smoothly and efficiently.

If Email Opened

The If Email Opened condition in Flowkon is used to check whether a lead has opened a previously sent email during the campaign.

This condition helps you create smarter outreach flows based on the lead’s engagement with your emails. If the lead opens the email, they can move through the positive path where you can continue with follow-up actions, additional emails, or LinkedIn outreach steps.

If the email was not opened, the lead can move through the negative path where you may choose to send a different follow-up message, wait for some time, or try another engagement approach.Using the If Email Opened condition helps you better understand lead interest and allows you to personalize your outreach sequence based on real engagement activity.

If Email Clicked

The If Email Clicked condition in Flowkon checks whether a lead has clicked on any link included in a previously sent email.This condition helps identify leads who are actively engaging with your email content. When a lead clicks a link in the email, it usually indicates a higher level of interest in your message, product, service, or shared content.

If the lead clicks on any link in the email, the campaign moves through the positive path where you can continue with more targeted follow-ups, outreach actions, or engagement steps. If no link is clicked, the lead can move through the negative path where you may choose a different follow-up strategy.

Using the If Email Clicked condition allows you to build smarter campaigns based on lead engagement and focus more on leads showing strong interest.

Additionally, Flowkon allows users to configure custom delays to create personalized outreach campaigns based on their business requirements.